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New Leadership Philosophy Offers Fresh Perspective

Author and leadership expert, Steve Rush, caught the eye of the Welsh Government Assembly in the UK, with the publication of his book Leadership Cake: A Recipe for Success in Leadership. Rush will be presenting the Leadership Cake philosophy at a global launch event in the British Consulate in New York City on Thursday, February 27, 2014. His audience is comprised of leading executives from US firms, including invited guests from PepsiCo, Bloomberg, Ralph Lauren, and the New York Times. The international event will be held from 4:00 p.m. to 6:00 p.m. at the British Consulate-General, 845 Third Avenue, Ninth Floor, in New York, NY 10022. More information about the book can be found at

Steve Rush’s successful executive leadership career boasts global firms generating multi-million dollar revenues and billions of dollars in funds and assets. He launched his own firm—Improov Consulting based in the Vale of Glamorgan near Cardiff, UK—to share his expertise and leadership lessons. After extensive research and “live” testing with leaders, both in the UK and the US, their feedback inspired him to share and develop the Leadership Cake philosophy.

“Leadership Cake has captured attention because our approach to clients and our passion in delivering service, stands out,” says Rush. Their Company motto is, “Your agenda is our agenda.” It is this approach that helped them grow from a one-man band in 2011 to now thirty associate consultants. The firm’s client engagements stretch from Cardiff, London in the UK to New York, San Francisco, Kuala Lumpur in Malaysia to Abu Dhabi, and Africa.

Leadership Cake is available in paperback and e-book format in most online stores in the UK, USA, Canada, Europe, Russia, Brazil, and Australia. The author, Steve Rush states, “Our flagship leadership development program, which supports the philosophy of Leadership Cake, is adaptable to individuals or organizations. Whether you are a solopreneur or the CEO of a global business, the program is still relevant; we simply tailor and adapt it to run alongside each firm’s existing training approach and goals where required. That’s what makes this unique.”

“After reading lots of different leadership books, I think I’ve found in the CAKE concept something that actually makes sense. The beauty is that even half way in, I was already thinking about how I can adapt my style to get more impact with my team. Highly recommended.”

“What I like about this book is twofold: firstly, the examples and personal experiences used by the author (drawn from a successful leadership career in the corporate world) supported by cameo parts played by Nigella (the smiling assassin) or Ethan, the tyrant. The second thing I like is the whole Cake analogy. Cake being an analogy for who you are as a leader, and who, like a great cake, needs the right ingredients in the right measure.”

“The core ingredients described are missing in some of our leaders today. Corporate leaders, in particular, need a healthy helping of Leadership Cake to direct effective, successful organizations that encourage its future leaders to grow and succeed in a balanced, positive way. This book should be essential reading in all corporate leadership development programs. I highly recommend it.”

Author Steve Rush will be available for interviews and appearances in advance of the launch event in New York on February 27, 2014. He will provide encouragement to other small firms while making signed first editions of his book available to the public. For more information about Improov Consulting, visit For more details on the Leadership Cake philosophy or to order the book, visit or view their video on the YouTube channel, LeadershipCake TV, at


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Improov Consulting is a leadership, management, and training consultancy based in Vale of Glamorgan near Cardiff, South Wales, UK. It provides solutions tailored to your ever changing business and individual needs in the areas of learning and development, sales skills and buying models, sales leadership, relationship management, marketing, personal effectiveness and change management, communications skills, and financial services exam training. Visit their website at

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